Successful digitalisation serves mankind. The cooperation of people is its foundation and creates the basis for digital progress.

2B DIGITAL as a team of business architects helps organisations realise pragmatic digitalisation successfully – with a constant focus on the human element.

With 2B DIGITAL as partner, you realise even the most challenging projects with structure, speed and results of the highest standard:



Our Purpose

For us, humans are at the core of digitalisation.

Successful enterprises focus on the human element and offer customers exactly what they expect from true innovators and market leaders today: positive surprises, unique experiences and smart products and services.

2B DIGITAL helps you develop and realise digital business models and transform operational processes – creating exceptional customer experiences through human-centred service design and advanced data concepts.

We’ve been there, done that – and want to do it again and again:

mentoring innovation.

Our Approach

Turning stakeholders into team players.

Your team is strongest when everybody is able to contribute their best. This is where 2B DIGITAL comes in. We help your organisation to align itself towards innovation and realising ideas maximum speed. Through establishing a productive dialogue between all departments involved, we ensure a smooth workflow within your projects.

Digital innovations and technologies are no end in itself and have to be aligned to the needs of their users from the very beginning. 2B DIGITAL enables you to stringently focus your innovation- and design processes on the human element.

Reaching your goal feels great.
Reaching it together feels better.

Our Services

Structure, speed and results of the highest standard.

Organisational Development

Organisational Development

Leading into the future.

Every digital transformation affects the wider organisation and results in noticeable change. In many cases, these are rejected – openly or behind the scenes. It takes empathy and tact to find the right balance between adding and releasing organisational pressure.

Carefully, but consistently, we work with you to develop your organisation and establish appropriate structures and processes. For us, the triad of strategy, business model and cultural change is always the center of this.

Organisational development is always cultural development. If the organisation is to move, then it is also necessary to think about the values ​​and rules that are used in the company. Where possible, we work with what already exists. Instead of initiating new meetings, workshops and working groups to generate change, and thus generating additional resistance, we look at ways to integrate change into the existing practice and structure. This saves resources and ensures that measures are actually implemented. The closer to the day-to-day business and to the people, the better.

We offer activating methods that create a high level of commitment among all participants and thus a sustainable boost in the necessary reorientation.

Innovation Management

Innovation Management

Turning good ideas into perfect solutions. Fast.

Creativity is a messy business. Sometimes we have to roll up our sleeves and dig in the dirt to come up with something truly unique. With methods like service design thinking and human-centric design, we ensure that these great ideas will also be relevant and economically effective.

We‘re all creatures of habit. So no matter how promising new strategies, processes and structures may look in the meeting room, they’re almost always met with a certain level of indecisiveness, doubt, and even resistance. That’s why every new concept has to be carefully reviewed in order to survive the scrutiny of management, finance and the market.

2B DIGITAL includes all team members in the idea development process instead of simply imposing a new approach on them.

Business Architecture

Business Architecture

To put together a successful project
we’ll bring everybody on board.

After establishing a clear objective, it’s time to get down to the nitty-gritty. Applying robust commercial due diligence, we ensure your project is understood and supported by all staff, every step along the way.

Is it feasible? This vital question needs to be answered before we start the project development process. A vision alone doesn‘t do the trick. It needs a deep understanding of the budget cycle and financing requirements to get it up and running.

Disruptive Data Concepts

Disruptive Data Concepts

Everyone has data: now is the time to unlock its value.

Everyone is talking about the promise of Data. It is generated in huge quantities – yet most of it is still being poured into storage and lies dormant without any value-add.

Today, unlocking the value of data beyond the hype has become more accessible than ever before.

2B DIGITAL employs autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools beyond those of traditional business intelligence, to discover deeper insights, make predictions and generate recommendations.

We make sure that data always takes centre stage in everything we do – from early business model designs all the way through to project realisation and beyond.

Service Design

Service Design

When you think of your customer services:
think different.

Ultimately, it’s the customer who makes or breaks a company’s success. The obvious way of keeping them loyal and satisfied is to find out about their needs and give them what they want. Mission accomplished.

But what about the many consumers who are not so sure about what they want – or just can’t be bothered to tell us?

2B DIGITAL follows proven approaches to really understand your customers’ needs and motivations: lean innovation and human-centred service design. What are the flaws of the existing customer services and products? Can they be tweaked or do they need to be replaced?

We could just react to customer related issues by simply providing some urgently needed fixes. However, at 2B DIGITAL we prefer going all the way by designing compelling and innovative offers people love.

Project Realisation

Project Realisation

Plan, do, learn, repeat: realise rapid results.

Whether on a personal or professional level: evolution is always a positive experience – if we embrace it.

When it comes to digitalisation, we’re looking for freedom to change quickly while maintaining predictability. That‘s why we evaluate resources, assign tasks and assess outcomes in short cycles, while ensuring that everything stays on time and within budget.

We promote a creative environment by adding transparency and structure. Our proven approach helps us maintain our project’s momentum and bridge any communication gaps while reducing redundant red tape to a minimum.

Every project should be a living, breathing organism – just like the people who work on it. It grows, shapes into different forms and achieves its goals within the shortest possible time.

Our References

Digitalisation at eye level. References we are proud of.

Kelvin Ho // Head of Operations Strategy & Performance, Vodafone Group

“2B DIGITAL is one of the foremost experts on customer service strategy and transformation. Not only were they able to provide important business and customer insights, but they also successfully assisted in various programme executions across the globe. I consider them a part of our extended team.”

Dominic Dahl // Global After Sales Services Lead, Vodafone Group

“2B DIGITAL consistently delivers high quality management consultancy targeted to maximise the impact of our in-channel service delivery approaches. Excellent industry knowledge paired with a passion to perform on a very high level truly sets 2B DIGITAL apart from other management consultancies. 2B DIGITAL is my hidden champion.”

Jayne French-Drayton // Global Lean Agile Centre of Excellence Lead, Vodafone Group

“2B DIGITAL is a trusted business- and technology delivery partner who has contributed to our key successes over the last few years. Namely the execution of key technology programmes. Delivering exceptional customer service improvements and cloud based solutions, enabling aspects of our European-wide Digital Transformation to be realised. High-calibre resources integrated into our base team collectively providing remarkable results for our business. 2B DIGITAL has played a critical role for us.”

Our Case Studies

Unique projects make great stories.


When a customer relationship needs fixing

Vanguard of the industry: how 2B DIGITAL helped re-design after-sales-service experiences for a global retailer.


Service Life Cycle Management

How to score with service

Knowing what customers want, what’s available already and what the competition is doing: how 2B DIGITAL provided in-depth market intelligence for a global retailer across Europe.


Agile Project Delivery

Big vision, small steps, rapid results

Delivering innovative products and services is never a straight-forward task: how 2B DIGITAL helped to shape and implement the first agile lighthouse project for a global retailer.


Change the world.
Start with us.

Careers @ 2B DIGITAL