THE
EVOLUTION
EXPERIENCE

Market Research

From gut feelings to rational decisions:
trust is good, information is everything.

Nobody knows your business like you do. But when it comes to developing successful customer services and products, in-depth market data is king. That’s why we combine up-to-date industry knowledge with data-driven research techniques to paint a perfect picture of your customer’s needs and your company’s potential.

Of course, digitalisation has left a mark on Market Research as well: social and opinion research has become a vital dimension of any decision-making process in the marketing sector today. Our goal is to provide a solid data foundation for your business strategy to maintain and sharpen your competitive edge.

Innovation Management

Turning good ideas into perfect solutions.

Creativity is a messy business. Sometimes we have to roll up our sleeves and dig in the dirt to come up with something truly unique. With methods like design thinking and user-centric design, we ensure that these great ideas will also be relevant and economically effective.

We‘re all creatures of habit. So no matter how promising new strategies, processes and structures may look in the meeting room, they’re almost always met with a certain level of indecisiveness, doubt, and even resistance. That’s why every new concept has to be carefully reviewed in order to survive the scrutiny of management, finance and the market.

2B DIGITAL includes all team members in the idea development process instead of simply imposing a new approach on them.

Project Development

To put together a successful project
we’ll bring everybody on board.

After establishing a clear objective, it’s time to get down to the nitty-gritty. Applying robust commercial due diligence, we ensure your project is understood, approved and supported by all staff members, every step along the way.

Is it feasible? This vital question needs to be answered before we start the project planning process. A vision alone doesn‘t do the trick. It needs a deep understanding of the budget cycle and financing requirements to get it up and running.

Agile Project Delivery

Everything changes, even our self-perception.

Whether on a personal or professional level: evolution is always a positive experience – if we embrace it.

When it comes to digitalisation, we’re looking for freedom to change while maintaining predictability. That‘s why we evaluate resources, assign tasks and assess outcomes in short cycles, while ensuring that everything stays on time and within budget.

We promote a creative environment by adding transparency and structure. Our proven agile approach helps us maintain our project’s momentum and bridge any communication gaps between the different departments while reducing redundant red tape to a minimum.

Every project should be a living, breathing organism – just like the people who work on it. It grows, shapes into different forms, takes surprisingly new paths.

Product and Service Design

When you think of your customer services:
think different.

Ultimately, it’s the customer who makes or breaks a company’s success. The obvious way of keeping them loyal and satisfied is to find out about their needs and give them what they want. Mission accomplished.

But what about the many consumers who are not so sure about what they want – or just can’t be bothered to tell us?

2B DIGITAL follows proven approaches to really understand your customers’ needs and motivations: design thinking and user-centric design. What are the flaws of the existing customer services and products? Can they be tweaked or do they need to be replaced?

We could just react to customer related issues by simply providing some urgently needed fixes. However, at 2B DIGITAL we prefer going all the way by designing compelling and innovative offers people love.

Benefit Realisation

Real results – real value:
how to make sure your investment pays off.

At the beginning of a project it is clear which new benefits need to be created in terms of customer experience, sales volume and cost-efficiency.

However, somewhere along the way the focus shifts towards solving short-term problems rather than ways to measure the project’s long-term success. But, there is nothing worse than achieving great results while not being able to prove it.

That’s why 2B DIGITAL makes sure that benefit tracking and realisation always take centre stage – from project development all the way through to implementation and beyond.